The Workplace is changing and unless you are prepared to change your perceptions about the nature of work and about yourself at work, you will feel lost, dispirited and unable to ride the wave of workplace change successfully.

While we can point to endless examples of rapid change from the Internet, globalization, outsourcing, mergers and mass retailing, what I think we need to pay attention to is how to prepare ourselves and our children to interact, respond to and add value within the new realities of work.

Preparing yourself for a new job or a first job requires introspection, self-appraisal, research, preparation, dedication and discipline. Success in the new marketplace requires you to give thought to what makes you Who You Are? What is your Behavioral Style? What do you value? What is your vision of what is possible for you? What are your internal obstacles? How comfortable are you interpersonally? How do you present visually, verbally and non-verbally? Once you get a clear picture of these specific issues, and only then, should you begin to assess your skills, abilities, experiences, education and other more standard components that are engaged in a job search.

For a number of years I was a senior Outplacement Counselor at a "boutique" outplacement firm in New York City. For those of you who are unfamiliar with the term outplacement,it is a coaching and advisory service provided to individuals (by their employers) who have been severed from their jobs for any number of reasons: fired, downsized, mergers, relocation, outsourcing, and voluntary severance.

My job was to help them work through their next career step, be it to another job, transitioning into a new industry or into the non-profit arena, into entrepreneurship, or even retirement.

We began our work from the "inside out".

What that means is that we started our work together by discovering what "made them tick". Using a variety of well crafted assessments, we explored what were their preferences in terms of how they operated in the world. Were they outgoing, forceful, introverted, perfectionistic, spontaneous or deliberate as well as a host of other aspects. What was important to them in their lives? Was it community involvement, the arts, financial arenas, theoretical and knowledge acquisition or something else?

Why is this inside-out approach so important? Because a successful career path demands that you bring your full self to any endeavor and you can't achieve that if you haven't gotten a clear picture of who you are, both strengths and opportunities for development.

Today "lack of time is the new poverty. We spend increasing amounts of time at work, even when we are away from the place of work, on weekends, vacations, traveling we are often plugged in with little opportunity for down time and rejuvenation. With that as our reality, if you don't enjoy what you are doing every day and if you feel that your job is always in threat of being lost, you'll ask yourself, "What's the point?".

The new awareness that is bubbling up is that it is more risky NOT to know what you really love and then do it than to take or stay in a job because it sounds right, pays X amount of money or because that's what you've always done.

All jobs are one step away from ending.

And, if that is the new reality, doesn't it make sense to pursue what you really care about, to invest your energy because you love what you are doing and choose work that makes you feel alive?

Now, if you think this line of thinking makes sense, you may be thinking, "Ok, so how do I go about this?" Most people are clueless about how to conduct a really effective, well-conceived job search. Most of my clients, including people with Senior VP titles, have said, "God, I wish someone had taught me these tools 20 years ago. My life and career path may well have been very different."

So, here's what it takes to Re-Purpose Your Career:

1)A Process of Self Analysis:

The use of evaluations and assessment as well as discussion with others will help you attain a clear and honest picture of who you are - warts and all. This is the crucial first step.

2) Discover What You Value:

Take an in-depth look at your values, attitudes and interests and what they indicate about discovering work that you will love and be committed to.

3) Assessing Your Success Quotient:

In other words, you may be able to do many things and know about lots of things, but there are certain things that you love to do and particular ways of using yourself that you really enjoy. There are specific clusters of these skills, abilities and attributes that have always contributed to whatever success or triumph over adversity that you have had throughout your life, not just at work or at school, but recreationally, socially or within your life experience.

Identifying these success clusters points the way to what kind of work you should pursue and in what kind of business culture.

4) Setting Your Intention:

Once you have achieved the above analysis you must commit yourself to pursuing work and job opportunities that capitalize on your strengths; on what you love, and on how you enjoy operating in the world.

It is very easy to get frightened that you will never find such a combination, or that you don't have what it takes to attract job opportunities like the ones you imagine, and other self-limiting beliefs. Your beliefs about what is possible determine your outcomes. If you believe you can't, you can't. If you truly believe you can and then sharply focus your intention and efforts without demand for instant gratification, you will achieve what you desire.

One comes to be of just such stuff as that on which the mind is set.(Upanishads)

5)Nuts and Bolts Application:

a) Now it is time to develop your RESUME. A resume won't get you a job but it can really open the doors. How your resume is constructed will either attract or push away opportunities. A resume should be more than a laundry list of past job or related experiences,it should provide the reader with a sense of who you are and what you can accomplish.

b) Write a BIO: A one page document that is written almost like a press release that you can distribute to people you know who may be able to be helpful to you.

c) PRACTICE INTERVIEW SKILLS: Create possible questions, develop honest yet savvy answers, have trial runs with someone, videotape yourself and see how you present it's often quite the eye- opener!

d) NETWORK: This is a skill that will be invaluable for the rest of your life. Talk to everyone you know about what you want to do. Speak with people who are doing what you think you are interested in and get a real sense of what it is like to do that work, what organizations that are involved in that kind of work are like, what is new in that field, what are the opportunities, what are the challenges.

Send thank you notes to people who met with you or have been helpful to you keep them in the loop. The more you know the more powerful a job candidate you will be.

e) GET ORGANIZED: Keep careful notes of all meetings, phone calls and interviews. Write down who you spoke to or met, what was said, what did you learn, what could you have done better, when to follow up and more. Finding Your Job is like a military foray it's all in the preparation, debriefing, follow-up and follow through.

There are many books in the library and bookstores that you can use to help you find the work that you love. For some people, reading books and other publications that provide good information is enough to get them on their way.

For many others, somehow the great ideas on paper don't translate into effective and comprehensive action. For those, that's what a Career Coach is for. A Career Coach knows what assessments will be valuable for you, what questions to ask, how to structure your resume, help you network and find the resources that will be most beneficial.

Whether by yourself or with the help of a professional, be prepared to dig deep, work hard and be disciplined in your search and, if you do, you will succeed.